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Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson.
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Marketing Management collectively uses a managerial orientation, an analytical.
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management . Framework for Marketing.
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Marketing management. by. Kotler, Philip; Keller, Kevin Lane, 1956-. Publication date. 2006. Topics. Marketing, Marketing. Publisher. New Delhi : Prentice-Hall of India Private Ltd.
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Marketing Management. Philip Kotler. Prentice Hall, 2003 Business & Economics 738.
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